Concerns about artificial intelligence replacing jobs continue to dominate public debate. Yet, new research suggests that for workers with the right expertise, AI is creating opportunities rather than taking them away.
A July report by labor market analytics firm Lightcast revealed that companies are not only prioritizing AI-related skills in hiring but are also offering significantly higher salaries to candidates who possess them.
“Job postings are increasingly emphasizing AI skills, and there are clear signals that employers are prepared to pay premium salaries for these capabilities,” said Elena Magrini, head of global research at Lightcast, in an interview with CNBC.
The analysis, which examined more than one billion job postings, found that roles requiring at least one AI skill offered salaries 28% higher on average than those without. That equates to roughly $18,000 more annually. Positions requiring two or more AI skills commanded an even larger premium of 43%.
The largest pay differentials were recorded in customer support, sales, and manufacturing — sectors not traditionally viewed as AI-driven.
Joshua Woo, founder of Singapore-based recruitment agency Recruit Fast, confirmed the trend: “AI skills are paying above average in today’s market. They’re no longer just a nice-to-have — they’re a differentiator.”
AI expertise becoming more accessible
Lightcast identified more than 300 AI-related skills in the job market, ranging from highly technical fields such as machine learning and AI ethics to more widely accessible tools like ChatGPT and Microsoft Copilot.
While advanced roles — such as decision scientist or data architect — require deep technical knowledge, many junior and operational employees are now being trained to use AI-enabled processes effectively.
“AI proficiency is relevant at every stage of a career. Organizations should invest in training and exposure to empower employees at all levels,” said Bridget Wong, head of human relations at Accenture Singapore.
Non-tech roles lead growth in demand
Interestingly, Lightcast’s study found that demand for AI skills has grown faster outside of traditional tech sectors. Since the launch of ChatGPT in 2022, postings for generative AI skills in non-tech roles have risen by 800%.
Although IT and computer science remain at the top, marketing and public relations ranked second, followed by science and research, as well as social analysis and planning.
“It’s not just software developers or data scientists who benefit from AI skills. Professionals in marketing, finance, and HR are increasingly expected to have a layer of AI literacy,” Magrini noted.
Be prepared, not afraid
Experts emphasize that while AI is spreading across every career function, adoption is happening at different speeds depending on the industry.
“AI is coming, but we don’t need to be scared. We need to be prepared,” Magrini concluded.
